AI SEO: Mastering Generative Engine Optimization (GEO)
SkillUp (on Coursera) · marketplace
Verified Verdict
Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how AI systems generate answers, the content formats they favor, positioning content for AI citations, and evaluating GEO performance through competitor analysis. The page names Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. AEO as a term does not appear.
- Price
- Free to audit; certificate paid, included with Coursera Plus
- Pricing model
- Free
- Level
- Intermediate
- Length
- Varies by pace
- Delivery
- Self-paced
- Certificate
- Yes, completion badge
- Community
- No
- Live support
- No
- GEO covered
- Yes
- AEO covered
- No
- LLM citations
- Yes
- Entity SEO
- Yes
- AI measurement
- Yes
- Content updated
- September 2026
- Verified on
- 2026-09-16
Verified from public provider page September 2026.
Open course website →Course Summary & Core Curriculum
Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how AI systems generate answers, the content formats they favor, positioning content for AI citations, and evaluating GEO performance through competitor analysis. The page names Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. AEO as a term does not appear.
Verified Public Evidence
Public syllabus records: Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how AI systems generate answers, the content formats they favor, positioning content for AI citations, and evaluating GEO performance through competitor analysis. The page names Google AI Overviews, Bing Copilot, Perplexity and ChatGPT. AEO as a term does not appear.
Syllabus Breakdown
Core Curriculum
- Module 1 covers the shift from keyword SEO to AI-driven discovery, entities and topical authority. Module 2 covers how A...
Subjects covered
- GEO & AEO strategy
- Citations & brand mentions
- Entities & topical authority
- Measurement & analytics
Tools and search engines
- ChatGPT
- Perplexity
- Google AI Overviews
Target Audience & Fit
Ideal match if
Practitioners seeking direct training on GEO & AEO strategy.
Look elsewhere if
Students seeking extensive 1-on-1 agency consulting.
Strengths and Limitations
Verified strengths
- Explicit coverage of GEO & AEO strategy, Citations & brand mentions, Entities & topical authority.
- Transparent pricing model: Free to audit; certificate paid, included with Coursera Plus.
Where it falls short
- Public curriculum details are concise.
- Assessment accreditation is unverified.
Six-Part Rubric Evaluation
Scored based on published syllabus covering GEO & AEO strategy, Citations & brand mentions, Entities & topical authority, Measurement & analytics.
Instructor Background
Rajesh Menon and one unnamed co-instructor. Subject matter expert and instructor at SkillUp (on Coursera).
Published syllabus on https://www.coursera.org/learn/seo-mastering-generative-engine-optimization-geo
- Instructor at SkillUp (on Coursera)
Comparable AI SEO Courses
Audited Source Records
- https://www.coursera.org/learn/seo-mastering-generative-engine-optimization-geo: Curriculum, pricing, and format attributes
bestaiseo.courses Research Desk. (2026). AI SEO: Mastering Generative Engine Optimization (GEO) - Independent Course Audit & Empirical Review. https://bestaiseo.courses/reviews/ai-seo-mastering-geo-coursera/
Reviewed by the bestaiseo.courses research desk on 2026-09-16. Confidence in this record: high. We maintain zero commercial affiliations with listed providers.