Blogging for Business

Ahrefs' longest-running flagship course, comprising 40 lessons across 11 modules and running four hours fifty-six minutes, presented by CMO Tim Soulo. It is free with no sign-up required. The subject is building a business blog to 100,000 visitors and converting readers into customers, covering content strategy, keyword research, article optimization, link building and guest interviews with practitioners. It is included here because it is frequently recommended alongside AI SEO training, but buyers should be clear that this is not an AI course. Nothing in its structure addresses AI Overviews, LLM citations or generative engine optimization. It predates the AI search shift and we could not verify any update date, which is a meaningful concern for a course whose keyword research and link building content is now several years into a changed landscape. The content strategy and writing fundamentals remain useful. For AI-era material from Ahrefs, the AEO course is the right choice.

Depth is high given 40 lessons and nearly five hours across 11 modules. Currency scores low because no update date is published and the syllabus contains no AI search content at a point when that omission is material. Instructor authority is high because Soulo's results with the method are publicly verifiable. Practical application is good but tied to paid Ahrefs tooling for research. Value for money is high as a free five-hour course. Support is absent.

Tim Soulo. Chief Marketing Officer at Ahrefs, widely known for building the Ahrefs blog and content marketing programme into one of the most cited in the SEO industry.

Named as course instructor on the Ahrefs Academy page and listed as CMO in the Academy instructor roster. His authority on business blogging is grounded in Ahrefs' own blog results, which are publicly observable.