AI Visibility Essentials with Semrush

This is Semrush Academy's flagship AI search course, running roughly one hour nine minutes across 21 short lessons. It alternates three lesson types that the course labels explicitly: Strategy lessons that teach concepts, Walkthrough lessons that demonstrate Semrush tools, and Expert lessons that feature outside practitioners. Concepts covered include how traditional SEO differs from AI SEO, why visibility rather than clicks is becoming the metric, share of voice and brand perception inside LLM answers, prompt research as a replacement for keyword research, earning third-party brand mentions, structuring content so models can parse it, and technical work that helps AI systems crawl a site. The course is free and needs only a free Semrush account. A certificate is available after an exam. Roughly a third of the lessons are hands-on demonstrations of the Semrush AI Visibility Toolkit, which is a paid product, so the demonstrated workflow is not reproducible without a subscription even though the course itself costs nothing.

Depth is capped by the 69-minute runtime, which yields orientation rather than mastery. Currency is high because the material addresses AI Overviews, ChatGPT and prompt research as of 2026. Instructor authority is moderate since Cidre is an education leader rather than a practitioner publishing AI search research, offset by outside expert segments. Practical application is mid because the most actionable steps require a paid toolkit. Value for money is near top because it is free and short. Support scores low as there is no cohort, community or instructor access.

Rita Cidre. Head of Academy at Semrush, responsible for designing the company's educational programmes for digital marketers. Around 15 years of marketing experience.

Listed as course instructor on the Semrush Academy course page with the bio above. Her authority is in instructional design and marketing leadership rather than in published AI search research.