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The New Search
Kasra Dash (hosted on Skool) · Independent practitioner
Our verdict
The purest AI search offering we found among independent practitioners, and the cheapest way to get weekly live access to a working operator. Dash's companies, conference and speaking record are verifiable. The problem is maturity. With 21 members and no published curriculum or independent reviews, this is an early stage community where the value rests entirely on the founder staying engaged. At 59 per month the downside is small, but treat the results guarantee as unspecified until terms are published.
- Price
- $59/mo
- Pricing model
- Subscription
- Level
- Intermediate, Advanced
- Delivery
- Hybrid
- Access
- For the life of the subscription
- Certificate
- No
- Community
- Skool
- Refund
- Listing advertises a money back guarantee if citation results are not achieved within 30 days. Full terms and what counts as a result are not published.
- Languages
- English
- We checked
- 2026-09-20
59 per month as displayed on the Skool about page on 2026-09-20. The listing frames this as promotional pricing that holds until the community reaches 30 members, showing 21 of 30 at the time of checking. Currency is assumed USD as Skool defaults to USD, and this was not explicitly labelled.
Open course website →What this course actually is
The New Search is a Skool community run by UK SEO Kasra Dash focused specifically on getting brands named and cited inside ChatGPT, Perplexity, Claude, Gemini and Google AI answers. The advertised content is citation and visibility playbooks, ongoing keyword and prompt testing across the major assistants, analysis of AI search updates and weekly live calls with Dash. Pricing is low relative to the other private programs in this category at 59 dollars a month, and the listing advertises a money back guarantee if citation results are not achieved within 30 days. The main caveat is scale and maturity. At the time of checking the community showed 21 members against a 30 member promotional cap, so there is very little independent buyer feedback and no track record to assess. Dash himself is verifiable, running the Masterminders conference and several SEO properties, and speaks at brightonSEO and Affiliate World.
What you learn
Cross assistant keyword and prompt testing
- ChatGPT
- Claude
- Perplexity
- Gemini
- Google AI
Subjects covered
- Citations & brand mentions
- Measurement & analytics
- Prompt engineering & AI tools
- AI search mechanics
Tools and standards used
- ChatGPT
- Claude
- Perplexity
- Gemini
- Google AI
Who it suits
Worth your money if
Practising SEOs who want current, hands on AI citation testing and direct access to an active operator at low monthly risk
Look elsewhere if
Anyone who wants a structured curriculum, a large peer network, or proof of a program's track record before buying
Aimed at: Agencies & consultants, SEO practitioners, In-house SEOs, Founders & business owners. Prerequisites: Assumes existing SEO competence. Positioned for operators rather than beginners.
Strengths and weaknesses
What it does well
- The only program in this set whose entire scope is AI search citation and visibility, with no classic SEO padding
- By far the lowest price point of the private programs reviewed at 59 per month
- Advertises a results linked 30 day money back guarantee, rare in this category
- Weekly live calls with the founder are realistic to deliver at a community of this size
- Instructor's teaching style can be sampled free on YouTube and cheaply on Udemy before committing
Where it falls short
- Very small, with 21 members shown at the time of checking, so there is almost no independent buyer feedback
- No published curriculum depth, video hours or lesson count. You are buying access to a person, not a syllabus
- Guarantee terms are vague. What counts as a citation result within 30 days is not defined
- Scarcity pricing framing around a 30 member cap is a marketing device and may not hold
- Dash's headline track record claims about affiliate site valuations are self reported
- Skool communities can go quiet quickly, and there is no track record here to judge durability
How it scores, and why
Currency is the top score because the entire premise is ongoing testing against live AI assistants. Curriculum depth is low because no syllabus, hour count or lesson list is published. Instructor authority at 6 credits real companies, a real conference and a documented speaking record but discounts unverifiable portfolio value claims. Practical application is strong given the testing focus. Support is capped at 5 because a 21 member community offers little peer value even with weekly calls. Value is good relative to price but uncertain given the unproven track record.
Who teaches it
Kasra Dash. UK based SEO consultant and entrepreneur. Founder of The Masterminders conference, the link building agency Searcharoo, the FatRank ranking extension, mySEO.app and EEAT-SEO. Publishes SEO training on YouTube and Udemy.
Runs real named companies and a recurring conference with published dates, and has a documented speaking record at Affiliate World and brightonSEO. The claim of helping build affiliate sites valued at over 10M collectively is self reported and not independently verifiable. His public teaching on Udemy and YouTube is inspectable before purchase, which is unusual for this price bracket.
- Founder, The Masterminders conference
- Founder, Searcharoo
- Founder, FatRank
- Speaker at Affiliate World Conferences, brightonSEO and SEO Reborn Summit
- Award for Best SEO Speaker at Search Birmingham
If this one is not right
What we checked
- https://www.skool.com/the-new-search/about: 59 per month price, 21 of 30 members, weekly live calls, playbooks and cross assistant testing, 30 day money back guarantee claim
- https://kasradash.com/quick-reads/best-ai-seo-skool-groups-2026/: Confirms The New Search is his own community at 59 per month and lists competing AI SEO communities. Treat as promotional content by the owner
- https://kasradash.com/about-kasra-dash/: Companies founded, Masterminders conference, speaking record at Affiliate World and brightonSEO, YouTube subscriber count
What we could not verify
- Full terms of the 30 day results guarantee
- Currency of the 59 price, assumed USD from Skool defaults
- Any published curriculum, video hours or lesson count
- Whether the community has grown past 30 members and what the price becomes
- Any independent member reviews
- Whether an affiliate program exists
Reviewed by the bestaiseo.courses editorial desk on 2026-09-20. Confidence in this record: medium. We hold no affiliate relationship with this provider.